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# Citi adds Mastercard subscription controls for UAE cardholders
- URL: https://www.theglobalbanker.com/citi-added-mastercard-subscription-controls-for-eligible-uae-credit-cardholders/
- Published: 2026-09-18T15:04:18.000Z
- Updated: 2026-10-02T01:30:34.000Z
- Description: Citi and Mastercard launched Smart Subscriptions in the UAE, allowing cardholders to view, identify and manage recurring digital payments directly through Citi’s mobile-banking application.
- Author: TGB Editorial Team
- Tags: Fintech, MENA

Citi launched Mastercard’s Smart Subscriptions capability for its cardholders in the United Arab Emirates, at no extra cost. The feature is available through Citi’s mobile-banking application. It allows users to view and manage recurring digital subscriptions from one interface. Mastercard and Citi described the UAE as Citi’s first market globally for the solution.

Fintech News UAE separately reported the launch on 18 September. The service uses Mastercard technology and itemised receipt information powered by Ethoca. The companies said Citi was the first bank in the Middle East to deploy the capability. 

#### RECURRING PAYMENTS MOVE INTO BANKING APP

The feature is intended to give cardholders a consolidated view of subscriptions charged to their cards. The companies said it helps customers clearly identify subscription-based transactions linked to their card and better understand ongoing merchant billing relationships. 

Ethoca’s technology also lets users access itemised digital receipts for transactions from hundreds of participating merchants. 

#### ADOPTION WILL SHOW CUSTOMER VALUE

Mastercard said issuers that adopt Smart Subscriptions have on average seen a 10% increase in customer spend on subscriptions. For merchants, it said, the solution can help reduce chargebacks, grow retention and minimise unnecessary payment stops. The companies did not disclose usage targets or financial terms for the partnership.

Mastercard’s Victor Nordenson said the UAE launch creates a scalable model for Citi globally. A Forrester Consulting survey commissioned by Mastercard found that 78% of UAE consumers were interested in subscription-management tools from their bank or card issuer.