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# HSBC Appoints Alfonso Gómez as CEO of HSBC Private Bank (Suisse) SA and Switzerland Country Head
- URL: https://www.theglobalbanker.com/hsbc-appoints-alfonso-gomez-ceo-private-bank-suisse-switzerland-country-head/
- Published: 2026-04-02T15:49:00.000Z
- Updated: 2026-10-01T23:25:49.000Z
- Description: HSBC named Alfonso Gómez, formerly CEO of BBVA Switzerland for over 12 years, as CEO of HSBC Private Bank (Suisse) SA and Country Head for Switzerland, effective 27 April 2026.
- Author: TGB Editorial Team
- Tags: Executive Moves, Europe

HSBC has appointed Alfonso Gómez as Chief Executive Officer of HSBC Private Bank (Suisse) SA and as Country Head for Switzerland, with the role taking effect on 27 April 2026\. Gómez joins from BBVA Switzerland, where he served as Chief Executive Officer for more than 12 years.

Gómez succeeds Daniel Calado, who has served as interim Chief Executive. 

#### THREE DECADES IN WEALTH MANAGEMENT

Gómez has spent more than 30 years in wealth management. 

HSBC Private Bank (Suisse) SA is headquartered in Geneva. 

#### LEADERSHIP TRANSITION

Gómez is expected to take the reins of HSBC Private Bank (Suisse) SA on 27 April 2026, when interim chief executive Daniel Calado returns to his role as Chief Financial Officer of HSBC Private Bank Switzerland and EMEA.