Wealthtech Farther Notches Unicorn Status with $150 Million Series D Led by General Atlantic

New York-based digital wealth management platform Farther on Thursday said it had raised $150 million in a Series D funding round led by General Atlantic, propelling the company to unicorn status. The round was announced by Farther in a press release distributed via Business Wire.

Farther described itself as "now a unicorn" and said it has raised more than $272 million since its founding in 2019. Its previous round was a $72 million Series C from CapitalG and Viewpoint Ventures, announced in October 2024.

GENERAL ATLANTIC ANCHORS THE ROUND

Farther said it would draw on General Atlantic's global wealth management investing experience and track record of scaling high-growth financial services platforms; existing investors also took part. Paul Stamas, Managing Director and Global Head of Financial Services at General Atlantic, said "the wealth management sector is undergoing a structural shift as advisors increasingly seek modern, integrated platforms to better serve clients and grow their businesses."

Farther said it anticipates continued expansion of its platform capabilities and further innovation to better support advisors and clients. It said it continues to attract advisors and high-net-worth clients seeking tech-native alternatives to the "bolt-on" approaches of traditional wealth management institutions.

At the time of the announcement, Farther said its recruited assets under management had surpassed $23 billion, a figure that includes both assets already under management and assets expected from advisors joining in the coming months. Farther said the figure was up from $7.8 billion in recruited assets after the first quarter of 2025.

PLATFORM AND ADVISOR EXPANSION AHEAD

The company's Intelligent Wealth Platform, cited in the funding announcement, is described by the company as an all-in-one advisor ecosystem covering dynamic asset location, execution, data, risk management, personalised insights and AI-driven tools. The platform also provides access to private markets and other investment opportunities.

Farther said it consistently ranks among the top recruiters in the RIA space, and that in 2025 it was named the nation's fastest-growing financial services firm in the Inc. 5000 and Deloitte Technology Fast 500.