Global CXAwards
Honouring the institutions using intelligence to deliver experiences that customers genuinely value.
The Global CX Awards recognise financial institutions that have deployed artificial intelligence to materially improve customer outcomes in clarity, speed, fairness, and care — distinguishing experiences that customers describe as better, not merely faster.
A Benchmark for AI-Powered Customer Experience
Intelligent systems are reshaping every customer interaction in finance. The Global CX Awards spotlight institutions whose AI-driven experiences combine measurable customer benefit with responsible design and governance.
A Global Banker award is more than a trophy. It is an enduring mark of distinction trusted by investors, customers, and regulators worldwide.— The Awards Charter
The Program is Built on Three Foundations
Recognising AI that listens, adapts, and treats every customer with respect.
Celebrating programmes whose impact on customers is measured, not merely claimed.
Highlighting institutions where transparency, fairness, and human oversight are foundational.
Judging & Evaluation
Submissions are reviewed by a panel of customer experience leaders, AI practitioners, regulators, and consumer advocates. Our framework weights measurable customer outcomes, design quality, governance, and the depth of human-centred thinking.
The framework privileges what customers report over what dashboards display. Submissions are evaluated against measurable shifts in satisfaction, fairness across customer segments, and the depth of human-centred thinking embedded in every automated decision.
How to Enter
Request an application kit by contacting our team.
Select the categories that best reflect your organisation's achievements.
Prepare your submission using the official guidelines.
Provide supporting evidence, data, and case studies.
Submit through the online portal before the deadline.
Submissions for the 2026 program close 3 April.
Joining the program is an invitation to a global standard of recognition. Request your entry kit today and prepare your institution's submission.