The Global Banker Awards · 2027
Global CX Awards
Less effort. More trust.
The programme
Banking made measurably easier.
How much easier did banking become for the people who use it?
For the institutions that made banking measurably easier: fewer steps, faster resolution and service that customers rate highly.
Customers judge a bank by the moments that matter: opening an account, resolving a problem, reaching a person when they need one. The institutions that remove friction from those moments earn a loyalty that no campaign can buy.
The Global CX Awards recognise the institutions that made banking measurably easier across every channel, from first contact to resolution, and that serve customers in vulnerable circumstances as well as they serve everyone else.
What the Panel looks for
Judged on what matters.
Entries are assessed on these themes, in proportion to each institution’s scale and market.
Effort
Steps and time needed to complete the journeys customers use most.
Resolution
First-contact resolution, time to resolve and complaint trends.
Customer sentiment
How customers rated the service, and how that changed over the year.
Accessibility
Accessible digital channels, for example to WCAG standards, and support for customers in vulnerable circumstances.
Consistency
The same quality across branch, contact centre, app and web.
How winners are decided
Judged with rigour. Decided by the best.
Winners are decided by an Independent Panel of senior leaders who serve independently of The Global Banker. Its decisions are final.
Submission
Institutions present their achievements in a structured submission.
Verification
The Global Banker examines every entry, verifies it and compares it with the other entries in the same award and market.
Independent Panel
Shortlisted entries go before the Independent Panel, whose members declare any conflict of interest. Its decisions are final.
- ConfidentialAll data submitted is used solely for judging and held in strict confidence.
- ImpartialPanel members declare any conflict of interest and stand aside where one exists.
- Size-neutralEach entry is assessed in proportion to the institution’s scale and market.
Where recognition sits
Recognition at three levels.
Open to banks and financial institutions worldwide. Recognition is awarded at Global, Regional and Country level across the Americas, Europe, Asia-Pacific, the Middle East & North Africa and Sub-Saharan Africa.
- Americas
- Europe
- Middle East & North Africa
- Sub-Saharan Africa
- Asia-Pacific
For the winners
What recognition brings.
Honoured at the Awards Ceremony
Winners receive their awards in the company of leaders from across the global banking community.
Published by The Global Banker
Every winner is announced and recorded by The Global Banker, alongside the programme’s standards and process.
A mark of distinction
Winners may use the programme’s winner mark in their own communications, under the terms provided to them.
The 2027 edition
Mark the dates.
Register your interest and we will send you the Awards Kit as soon as entries open.
Your next distinction.
Register your interest and we will send you the Awards Kit for the Global CX Awards as soon as entries open on 4 May 2027.