Nubank has appointed Armando Herrera as Chief Executive Officer of Nu Mexico, the Brazilian digital banking group's Mexican subsidiary, effective 2 September 2025. Herrera succeeds Ivan Canales, one of the founding members of the Mexican operation, who stepped back from the role to take parental leave but confirmed he would remain involved with the organisation during that period.
HERRERA'S BACKGROUND
Herrera's most recent role was at Konfío, the Mexican small and medium enterprise fintech. He served as General Manager of Financial Products at Konfío. He has more than 15 years of experience in financial services, including leadership roles at American Express in Mexico.
Nubank has described Mexico as a key pillar of its international expansion strategy, alongside its operations in Colombia.
ANNOUNCEMENT
Nu announced the appointment on 20 August 2025. The group did not disclose specific customer growth or revenue targets for Nu Mexico under its new leadership.