Safaricom reported that its M-PESA mobile money platform generated revenue of KES 161.1 billion in the financial year ended March 2025, representing a 15.1% increase on the prior year.
M-PESA now accounts for 44.2% of Safaricom's total service revenue in Kenya.
CUSTOMER GROWTH AND AGENT NETWORK EXPANSION
The number of M-PESA customers who transacted at least once in the preceding month reached 35.82 million by the end of FY2025, a 10.5% increase year on year.
Safaricom's agent network, which provides cash-in and cash-out services for M-PESA customers, continued to expand.
REVENUE SOURCES AND TRANSACTIONS
The platform generates income through a range of fees covering person-to-person transfers, merchant payments, bill payments, airtime purchases, international remittances, and financial products such as savings and lending services offered in partnership with third parties.
Total M-PESA transaction value in Kenya rose 1.6% to KES 38.29 trillion over the period. Transaction volumes rose 29.5% to 37.2 billion.