Adyen has expanded its partnership with Cathay Pacific, Hong Kong's home airline, and now provides direct acquiring services for the airline in markets including Hong Kong, Australia, New Zealand, the United States, Japan and, most recently, India. The expansion was announced on 23 March 2026. Adyen said it uses direct acquiring to increase authorisation rates, reduce payment fees and unlock new revenue.
The partnership, which began in 2014, has evolved from its initial scope to become a core component of the airline's global commerce strategy. In India, the most recent roll-out, Cathay Pacific has achieved a 10% increase in authorisation rates since implementation.
STRATEGIC PAYMENT UPGRADE
"At Cathay Pacific, we believe that a seamless and trusted shopping experience is essential to elevating ourselves to become the most loved service brand of our customers," said Kinto Chan, General Manager, Sales and Distribution. "By leveraging Adyen’s single integration and trusted extensive global acquiring network, we can ensure our customers transact securely while allowing us to expand into our target markets with ease."
Warren Hayashi, Adyen's President for Asia-Pacific, emphasized the partnership's growth focus. "Our partnership with Cathay Pacific is centered on turning global payment complexity into a competitive advantage," Hayashi stated. "By optimizing authorization rates across diverse geographies, we ensure more bookings take flight, helping Cathay achieve commercial growth on a global stage." Adyen, whose clients include Meta, Uber and Singapore Airlines, provides end-to-end payments capabilities, data-driven insights and financial products in a single global solution.
MARKETS COVERED
Japan is also among the markets now covered by Adyen's direct acquiring. India is the most recent market to be added.
Cathay Pacific, Hong Kong's home carrier with eight decades of history and a founding member of the oneworld alliance, is part of the Cathay Group, which also comprises cargo division Cathay Cargo, low-cost carrier HK Express and Cathay Lifestyle. Cathay is a member of the Swire Group and is listed on the Hong Kong Stock Exchange.
Adyen is listed on Euronext Amsterdam (AMS: ADYEN).
The announcement frames Adyen as a "strategic growth partner" following the successful implementation of direct acquiring in Cathay's key markets.