Citi in Hong Kong launched an eVouchers feature on its Citi Mobile app, the bank announced on 15 June.
The feature, which went live on 5 June, is available to all Citi cardholders, with additional exclusive offers for Citi Mastercard holders, and covers more than 500 merchant outlets, including Starbucks, Sephora, Decathlon, Keeta, Expedia and Singapore Airlines.
SERVICE DETAILS AND USER EXPERIENCE
Citi described the new function as an eVouchers capability available through the Citi Mobile app in Hong Kong. Sarah O, head of digital growth and cards at Citi Hong Kong, said: "We are strategically transforming the Citi Mobile App into a dynamic hub that delivers both seamless convenience and highly personalized relevance."
Customers can browse, select, save and redeem the vouchers in the app for online and in-store purchases, with new offers released every Friday on a first-come, first-served basis.
MARKET CONTEXT AND IMPLICATIONS
Citi said more than 90% of its active cardholders in Hong Kong use its digital channels, and pointed to rising consumer demand for convenient and rewarding experiences, particularly in travel and dining.